Home / $50K – $500K / Mason's Famous Lobster Rolls
Mason's Famous Lobster Rolls
Fast-casual lobster rolls with a fast food footprint — small stores, premium price point.
Restaurant operators drawn to a differentiated fast-casual menu and comfortable with seafood price volatility.
Current 2026 FDD figures (older $241K–$629K quotes were from the 2025 FDD)
Seafood commodity prices move — menu pricing pressure is real
Key facts
- Single-unit build $250,050–$655,050 per the 2026 FDD
- $35,000 initial fee, $15,000 per additional restaurant on a dev deal
- 5% royalty + 1% brand fund + 1% local marketing
- Lobster-roll fast casual — a narrow, differentiated menu
- Multi-unit development agreements available
Pros and cons
Pros
- Current 2026 FDD figures (older $241K–$629K quotes were from the 2025 FDD)
- Modest fee for a food concept
- Niche menu — less direct competition than burger or sandwich chains
Cons
- Seafood commodity prices move — menu pricing pressure is real
- No Item 19 disclosure
- Upper end of the range pushes past $600K with no earnings data
FDD figures and sources
Per an 1851 Franchise deep-dive (published Oct 12, 2026) citing the brand's 2026 FDD: Item 7 $250,050–$655,050 for a single unit (multi-unit development agreement totals $265,050–$790,050). Fee $35,000 ($15,000 per additional restaurant on a development deal). Royalty 5% + 1% Brand Development Fund (capped at 2%) + 1% local marketing (capped at 2%). No Item 19 disclosure. Verified Oct 2026.
Figures on this page come from the sources named above, checked on Oct 19, 2026. Franchise terms change every year — get the current Franchise Disclosure Document from the franchisor before you invest. Our methodology
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